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PRODUCT MANAGER (DENTAL)

The PRODUCT MANAGER will have to define the Product Strategy, develop the operational and tactical plan to address communication towards distributors, sales network and ON-LINE sales.

Tasks and responsibilities

 

Strategic Brand Planning

 

  • Define Products strategic imperatives, propose strong operational (1-Year action plan with collection of inputs from market analysis)
  • Diagnose and analyse market & competition; this includes the understanding of customers’ needs, as well as the identification of key environment trends
  • Ensure that Products features are translated into product benefits in the most impactful way

 

Product Plan Implementation

 

  • Sales Network training & information (distributors & export)

  • Presence at professional exhibitions in Belgium, France, Germany
    • Registrations, development of visuals, development of congress communication tools, appointment with providers & customers, contacts follow-up

  • Development of marketing tools (suitcases, flyers, goodies, displays, booths…

  • Management & follow-up of customers feed-back

  • Stock Management
    • Product data sheet creation
    • Control & follow-up of legal information to be included in “product data sheet”
    • Control & follow-up of product margin

 

  • Quality control
    • In collaboration with Quality Control department and the legal responsible of ISO process & approval, check of packaging & legal requirements to be observed
    • Regular meetings with production department for follow-up & quality checks

  • Website development and update
    • Manage website visibility & traffic in collaboration with provider
    • Manage products update
    • Manage digital campaigns
    • Manage and stimulate social media communication

  • Organize press conferences & ensure publication in specialized magazines
  • Look for product development & alternatives
  • Comply with pricing, quality, packaging, tracing
  • Define & monitor marketing budget
    • Yearly presentation of marketing budget in line with action plan in collaboration with company management
    • Budget follow-up & monitoring

 

 

Required skills and competencies

 

  • Strong affinity for DIGITAL communication
  • Creative
  • Effective communication and influence
  • Confident and fluent presentation
  • Highly accountable and takes responsibility
  • Able to manage budget, forecasting and KPI tracking, leveraging strong analytical skills

 

Experience

 

  • Knowledge & experience of DENTAL sector is an absolute Must
  • Certificate in marketing, communication, including digital marketing
  • Bilingual French/English (sufficient knowledge of Dutch is a plus)
  • Knowledge of legal requirement of medical devices 2A is a plus

 

Offer

  • A commercial function with a wide responsibility, where you can develop and realize your full potential
  • A competitive salary package with extra-legal benefits.
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