PRODUCT MANAGER (DENTAL)

The PRODUCT MANAGER will have to define the Product Strategy, develop the operational and tactical plan to address communication towards distributors, sales network and ON-LINE sales.

Tasks and responsibilities

Strategic Brand Planning

• Define Products strategic imperatives, propose strong operational (1-Year action plan with collection of inputs from market analysis)
• Diagnose and analyse market & competition; this includes the understanding of customers’ needs, as well as the identification of key environment trends
• Ensure that Products features are translated into product benefits in the most impactful way

Product Plan Implementation

• Sales Network training & information (distributors & export)
  
  
• Presence at professional exhibitions in Belgium, France, Germany
  • Registrations, development of visuals, development of congress communication tools, appointment with providers & customers, contacts follow-up
    
    
• Development of marketing tools (suitcases, flyers, goodies, displays, booths…
  
  
• Management & follow-up of customers feed-back
  
  
• Stock Management
  • Product data sheet creation
  • Control & follow-up of legal information to be included in “product data sheet”
  • Control & follow-up of product margin

• Quality control
  • In collaboration with Quality Control department and the legal responsible of ISO process & approval, check of packaging & legal requirements to be observed
  • Regular meetings with production department for follow-up & quality checks
    
    
• Website development and update
  • Manage website visibility & traffic in collaboration with provider
  • Manage products update
  • Manage digital campaigns
  • Manage and stimulate social media communication
    
    
• Organize press conferences & ensure publication in specialized magazines
• Look for product development & alternatives
• Comply with pricing, quality, packaging, tracing
• Define & monitor marketing budget
  • Yearly presentation of marketing budget in line with action plan in collaboration with company management
  • Budget follow-up & monitoring

Required skills and competencies

• Strong affinity for DIGITAL communication
• Creative
• Effective communication and influence
• Confident and fluent presentation
• Highly accountable and takes responsibility
• Able to manage budget, forecasting and KPI tracking, leveraging strong analytical skills

Experience

• Knowledge & experience of DENTAL sector is an absolute Must
• Certificate in marketing, communication, including digital marketing
• Bilingual French/English (sufficient knowledge of Dutch is a plus)
• Knowledge of legal requirement of medical devices 2A is a plus

Offer

• A commercial function with a wide responsibility, where you can develop and realize your full potential
• A competitive salary package with extra-legal benefits.